Marketing energy efficiency is so 2010. IEADSM even ran a branding project on energy efficiency.
Rising energy prices combined with environmental concerns have meanwhile turned the tide on consumer attitudes. In a more recent 2014 survey, Accenture found that consumers have a keen interest in electricity savings, home energy audits, home automation and home energy generation.
The ‘coolness factor’ of energy efficiency is on the rise. Can we look forward to more apps and incubation centres dedicated to it?