[21] Is the data industry efficient and sustainable?

Data is the industry of the 21st century. Money, markets, reputation and trust are becoming increasingly digital. This is also the case for energy and services. Data is the raw material of the 21st century. It’s essential that its storage, protection, management, distribution and access are both energy efficient and powered by renewables.

Fortunately, data appears to be less energy-intensive than materials, and major actors in this sector are already making investments into sustainable energy. For example, Google procures as much renewables as it consumes on an annual basis. Next step is to balance on hourly basis.