Energy efficiency may require 'cool factor' http://ow.ly/5sYcT
— Leonardo ENERGY (@LeonardoENERGY) June 29, 2011
Improving energy efficiency requires daily effort, attention to detail and behaviour change. All this accomplishes the relatively small savings that accumulate in the end.
Sometimes the comparison with smartphones is made. These occupy a significant part of our lives. Users accomplish complex tasks with them, e.g. choosing, operating and maintaining a wide variety of apps. However, unlike energy efficiency, they cost money rather than save it. If only energy efficiency could acquire the appeal of smartphones.