[8] Branding, marketing and selling energy efficiency

Marketing energy efficiency is so 2010. IEADSM even ran a branding project on energy efficiency.

Rising energy prices combined with environmental concerns have meanwhile turned the tide on consumer attitudes. In a more recent 2014 survey, Accenture found that consumers have a keen interest in electricity savings, home energy audits, home automation and home energy generation.

The ‘coolness factor’ of energy efficiency is on the rise. Can we look forward to more apps and incubation centres dedicated to it?

[4] Efficient design or efficiency in use ?

LEED and other certification have been driven a shift towards more energy efficient buildings. Yet, most buildings don’t perform as well as was anticipated at the design stage – deviations of 2 to 5 times the predicted energy use are reported. Poorly controlled installations and ‘bad’ user behaviour are to be blamed. Certification based on tracked actual building performance is what we need not to fall short in reducing emissions. The good news: regulations increasingly adopt incentives for smart metering, automation and control functionalities, while establishing legal frameworks to help the general public embrace digitization and (big) data evolutions.