Convincing consumers of energy efficiency is a recurring theme [8, 27]. This 2013 article proposed to package energy efficiency into a broader value proposition.
Five years later, promoting energy efficiency at the retail level remains an elusive challenge.
The future is in specialised facilitators that coordinate between solution providers while interacting with consumers. Or it could be in embedding energy efficiency into user-friendly energy services, providing electricity, heat and transport to residences. New business models are key, and are emerging rapidly for novel energy technologies such as electric vehicles, home automation, heat pumps and solar energy.
A publication by ACEEE described a series of real world experiences in energy efficiency job creation. Six years later, the question could be asked how durable those jobs turned out to be. Were they dependent on a temporary market boost caused by the policies of that time, such as mandatory energy efficiency audits? Or is a durable energy efficiency market gradually being established? It would be worthwhile to make a follow-up assessment.
In general, government interventions should pay more attention to avoid creating boom-and-bust cycles and ensure smooth capacity building. This requires long time horizons for programmatic efforts, with budgets spread out over multiple mandates.